The United States turned 250 this summer, and to celebrate, we shot off fireworks and went to parades and, above it all, waved the American flag . Why is that? “Every country on Earth, for the most part, has evolved a national flag,” says James Ferrigan, a vexillologist (aka flag expert and historian) and the current treasurer of the North American Vexillological Association. “It’s kind of their one chance to send a nonverbal message to the world, like, ‘Hey, we’re over here! This is us!'” That desire to be seen—across the land or ocean, as well as more philosophically—helps explain why, even though there’s no law requiring countries to develop a flag, we all do it. “No one wants to be left out,” he says. “It’s almost like we’re hardwired for it, you know?” But choosing a color? That posed a problem—for a while, at least. “Let’s say I want to turn this fabric into a new colo...
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