If it feels like every headline lately is bullish on gains or bearish on what’s next, you’re not imagining it. Between inflation squeezing wallets, interest rate hikes putting markets on edge and roller-coaster swings in tech stocks, these animal-coded market moods have been everywhere—from financial news to your group chat. They’re not just colorful metaphors; they’re steering the herd, shaping sentiment and, in many cases, moving real money. But beneath all that chatter is a question most of us rarely stop to ask: Why are we talking about money in the language of animals at all? Why not something more straightforward, like “up markets” and “down markets”? As it turns out, the story of bulls and bears isn’t just financial; it’s historical, linguistic and, at times, a little brutal. These phrases trace back centuries, long before modern Wall Street, revealing how metaphor, instinct and storytelling became baked into the way we understand money . To get a clearer read on where thes...
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