A few weeks ago, I found myself lining up outside of Target at 7:30 a.m. on a Saturday. No, I wasn’t there to get a jumpstart on weekend errands. I, along with dozens of other fans, was there to catch the Pokémon x Target drop in celebration of the franchise’s 30th anniversary. (What can I say, I had my heart set on a Psyduck Trainer Cap!)
2026 marks three decades since the original game debuted—and brands are helping fans celebrate with merch, themed foods and home goods. Below are some of the top Pokémon collabs you can shop now.
One word of warning, though? These drops tend to sell out fast. You’ll want to shop quickly and keep an eye out for restocks if you plan to catch ’em all.
Psst! See what financial experts have to say about whether Pokémon cards are a good investment.
Top Pokémon collabs in 2026
Pokémon x Target
This well-rounded Target collection includes something for every fan, including clothing, beauty and home goods. The first drop, which landed on May 2, is pretty much sold out. But the second wave is landing in stores on June 6. I’m obsessed with the kickball that looks like a Poké Ball—perfect for a retro ’90s summer!
Pokémon x LEGO
Up for a challenge? These highly detailed LEGO sets are perfect for fans with a little patience. Choose from three sets: Eevee, Venusaur, Charizard and Blastoise or Pikachu and Poké Ball. Additional sets are expected to land later this year.
Pokémon x Uniqlo
If you’re searching for a Pokémon T-shirt, the Uniqulo collab has options for kids and adults alike. Dropping on June 15, this line of tees includes original video game art of some of the most iconic characters, including Charizard, Pikachu, Gengar and Snorlax.
Pokémon x PUMA
For even more wearable merch, try the PUMA x Pokémon collab. Yes, there are sneakers in both kid and adult sizes. Plus, T-shirts, hoodies, jerseys, bottoms and more. This collection has been out for a while, so some sizes are limited.
Pokémon x Goldfish Crackers
Training all these Pokémon is a tall task! If you, too, have worked up an appetite, Goldfish has you covered. The kids’ snack brand just dropped four new crackers celebrating the original starters: Charmander, Squirtle, Bulbasaur and Pikachu.
Pokémon x Igloo
If you’re planning some beach days this summer, stay cool while showing off some Pokémon flair. This Igloo Coolers collection isn’t new, but it does feature some of the cutest designs I’ve seen, including a Poké Ball crossbody cooler and character can holders.
Pokémon x Hershey's Kisses
If you truly want to catch ’em all, Hershey’s dropped their sweet chocolate kisses in themed wrappers. Each kiss looks like a Poké Ball, while the bottom unveils one of the original 151 Pokémon.
The post Gotta Catch ’em All! The Best Pokémon Collabs to Shop for the 30th Anniversary appeared first on Reader's Digest.
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