When I steer my cart down the paper-towel aisle at the grocery store or Target, I immediately gravitate toward my favorite brand. My wife, on the other hand, seems to just grab any old thing that crosses her field of vision—which drives me crazy and is why I prefer to do the shopping whenever possible. It might sound silly, but we all have our go-tos. In my wife’s defense, paper towels are pretty similar. Sure, some brands are stronger, thicker or use recycled paper, while others tout their innovative perforation options. But the overall concept—a quick, clean, disposable towel that’s always at the ready—spans brands and price ranges. Of course, there is one easy way to tell paper towels apart: the pattern that’s embossed on the paper. Why do paper towels even have these patterns? They are pretty, and if you keep your paper towels on the counter, picking based on aesthetics makes sense. As long as they do the job, that is. Ahead, Jerry Ballas, who ho...
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