Everyone’s Talking About the World Cup—Here’s How This Summer’s Biggest Event Will Be Uniquely American, for Better and for Worse
My first introduction to World Cup mania came courtesy of a soda can. In 1989, I was a kid visiting Italy for the first time, and Coca-Cola released special-edition cans in honor of the country hosting the following year’s FIFA World Cup. One featured a jaunty stick figure in red, white and green—the colors of the Italian flag—with a soccer ball for a head. I brought one of those cans back home and kept it on my dresser for years because it reminded me of how much I had loved Italy. As for soccer? Not so much. For decades, that souvenir can was pretty much the extent of World Cup fever in my life. Now, the sport—along with all its heated global rivalries and wild superfandom—is descending on North America. The 2026 FIFA World Cup, the largest in history, will run for 39 days, from June 11 to July 19, and feature matches in 16 host cities. The United States will hold games in 11 cities across the country (78 of the 104 World Cup matches), while Mexico will h...