If you’re Gen X or older, your parents or grandparents likely lived through multiple wars and the Great Depression, and most of them were probably frugal, modest and prudent. But things have changed. Even through major world conflicts, a global pandemic and an economic roller coaster, today’s young adults are just built differently. Gen Z is the generation that includes people born between 1997 and 2012, and their current age range spans from 13 to 28. “ Gen Z grew up online , so their image on social media has always been part of their identity,” says Alex King, founder of Generation Money, a financial education platform. From hosting Instagrammable parties that cost attendees thousands of dollars to buying expensive workout clothes to wear in a fancy gym, Gen Z is all about image. From the outside, it looks like all these young people are earning six figures , living in luxury apartments and funding a lavish lifestyle without a care in the world, but Kristy Kim, founder and CEO of ...
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